From my perspective, Search Engine Optimization is the number one reason why your company needs a blog. Blogs work hand-in-hand with social media and helping drive traffic to your website. There are 12 other great reasons in this article by Kristina Weis from AboutUs.com. I recommend you read the entire article.
1. A blog shows visitors you know your stuff
2. A blog helps you get more traffic
3. Blog = SEO, baby
4. Blog posts are link bait
5. A blog is food for social media
6. Behold the CTR power of Google Authorship
7. Unlike social media posts, you really do own your blog content – and you’re the one benefiting from it
8. Getting and keeping people on your site probably helps your business goals.
9. Blog posts have a longer shelf life
10. Help with customer support
11. Cred for author
12. Blog comments – and commentors – are gold
13. Blogging shows you’re still in business, and rocking it
Blogging should be the cornerstone of your web marketing efforts. How to get started blogging? Contact iNvision Studios Web Marketing to set up your very own company blog.
In this interesting exercise, BusinessBolts.com conducted a test to determine what factors Google may be using to rank web pages. I say "may" because Google doesn't publish how it works. They don't want people gaming the system to their advantage -- they believe SEO is not and should not be necessary.
Author Lisa Parmley describes her process for the research:
"We randomly selected 100 keyphrases, typed them into Google and collected the URL’s of the first 5 results that showed up. The Firefox browser was used for all the searches. We were not logged into any Google products during the search phase.
The 100 keyphrases ranged from 2 word phrases up to 6 word phrases. The first 5 results in the Google search results listings were chosen, giving us a total of 500 different web pages to collect data from.
We ignored all the Google Adwords ads. We also skipped image listings, shopping site sets, and news site sets. We only analyzed actual web pages ranking #1 through #5 in the SERPs.
Here’s what we collected from each web page:
- Full URL
- Title tag
- Number of subheadings
- Body copy word count
- Number of images in the body
- Number of videos in the body
- Number of referring domains to the web page (data from ahrefs.com)
- Social signals; Tweets, Facebook like, and Facebook shares (data from ahrefs.com)
We also analyzed the keyphrase the web page ranked high for in comparison with many of the factors listed above."
The results were not surprising at all (at least, for those of us that work in the field): content is king. Here's a quick summary of her findings:
- Highest ranking pages had an average of 800+ words of body copy, 150 words more than the #5 page
- Page title tag + headline included the keyword phrase
- Highest ranking pages all included a high number of backlinks and social shares
- More backlinks means higher ranking (by a factor of 5 to 1)
- Images and video can play a significant role in higher ranking
If you're interested in such things, I urge you to go read the entire article here.
Working with several new clients for search engine optimization. Can I help with yours?
We've done another version of the branding video for Pickerington-Eastland Heating & Cooling -- this time for their Pataskala, Ohio service area. Watch & learn!