Great article today at Social Media Examiner with tips on writing great blog posts.
#1: Anatomically Correct
A blog post contains several areas that require our attention and care. Pamela Seiple refers to six parts of the anatomy of a lead-generating blog post:
- Eye-catching title
- In-text links to landing pages
- Sidebar/banner calls to action
- Social sharing buttons
- Call to action at the bottom
- Relevancy—making sure the post is relevant from top to bottom
#2: Blogging Platform
By knowing the ins and outs of your blogging platform, you’ll ensure that your posts look as good as they can. Take the time to master the visual editor (or raw HTML, if you prefer) so that you know how to format a post, insert an image and embed a video or podcast. (I highly recommend WordPress to all of my clients - Sherm)
Whether your new blog post is a stand-alone article or part of a series you’re writing, it should fit into your blog categories as well as your overall corporate content strategy. Meaning that you want to stay on topic and have your posts fit into the categories you’ve established.
Most search engines will use a maximum of 160 characters for your post description on their results pages. If you don’t create a meta-description (defined as a “…concise summary of your page’s content”), a search engine will often take the first 160 characters it finds on your page instead. (WordPress has some great SEO plug-ins that help with this - Sherm)
#5: Editorial Calendar
Bloggers find editorial calendars helpful for scheduling and organizing topics for posts. Some people use their calendars to track more elaborate details. Download a sample editorial calendar here, courtesy of Andy Wibbels.
#6: Fine-Tune and Revise
Like other forms of writing, a blog post is rarely completed in one draft. Many writers find it helpful to take a post through several revisions and fine-tune the post as you go along. Check grammar, spelling and punctuation, and make certain that all of your links are working.
#7: Guidelines for Writing for Search Engines
By following a few tips and best practices, you can increase the chance that your blog post will be found by search engines—by Google in particular.
Okay, don't want to steal their entire post. Suffice it to say that there is some extremely good info on this post. I highly recommend you check it out.