Mobile Advertising Via Social Media to ‘Explode’ This Year
Props to MobileMarketingWatch:
According to Efficient Frontier, a leading performance marketing firm, spend in social media advertising is now additive to existing budgets rather than subtracting from other digital media channels, demonstrating the growing investment in the medium.
Brands continued to acquire Facebook fans at 9% per month. Facebook spend share reached 2.7% of biddable online advertising spend in Q4 2011 and is expected to increase fan base by 2x by the end of 2012.
The research from Efficient Frontier shows that search spend increased significantly in Q4 of 2011, bolstered by aggressive spending by retailers. Overall, search spend grew 14% Year over Year in the United States.
I literally heard this same information from two different sources within a few minutes today. MOBILE ADVERTISING on Facebook is set to be released in March 2012. Don't be left out in the cold.
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+Sherm Stevens
- Creative Marketing Genius & founder of iNvision Studios Web Marketing, Sherm Stevens has spent the past 20 years helping SMBs, non-profits and other clients with creative marketing solutions. iNvision Studios offers a mix of technical, creative and marketing services, giving small businesses the opportunity to increase their inbound customer traffic with an SEO-optimized web site, social network marketing, local search marketing, mobile-optimized websites, PPC advertising, and mobile marketing.
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