The race is on to dominate mobile advertising

Here's the money quote:

“The mobile ad landscape is being defined be the incredibly rapid adoption of smartphones and tablets,” said Dave Martin, senior vice president at agency Ignited, El Segundo, CA.

As I've said before, mobile is growing at an astronomical rate. If you want to make real inroads with your marketing programs in 2012, mobile is the way to go.

From mobilemarketer.com:

Last week saw several mobile advertising players do some housekeeping as they try to look their best and take advantage of what is expected to be significant growth in mobile advertising this year.

Apple hired a new head of its iAd mobile advertising business last week while cross-platform advertising network Millennial Media filed for an initial public offering of its stock. These two pieces of news followed the announcement that Yahoo hired away the president of PayPal to be its new CEO, with all three pointing to the recognition that mobile advertising is poised for significant growth this year, a which these companies do not want to miss out on.

“The continued growth of mobile is both an opportunity and a challenge.”

Apple has a huge ace up their sleeve: they have millions of registered users, and their credit cards, on iTunes, so they can really target ads like Facebook or Gmail.

If you'd like to see a uniquely successful approach to your mobile and online advertising, and how to involve the "Wal-Marts" of the internet (iTunes, Amazon) contact us today.

Read the entire article here.