Mobile Traffic to Rockport.com grew 76% last year
From MobileCommerceDaily.com:
Adidas-owned Rockport.com’s traffic from mobile devices has grown 75.8 percent in the past year, proving that consumers are increasingly turning to their smartphones to browse and shop.
Rockport recently launched its new mobile site. The company decided to roll out an optimized site for mobile devices after seeing how many consumers access its site via their handsets.
“Our footwear is developed to meet the needs of the metropolitan professional who leads an active on-the-go lifestyle,” said Kim Correia-Hunt, director of ecommerce at Rockport, Boston.
“Therefore we want to enhance their mobility and make it easy for them to search, browse and purchase our products on their mobile devices,” she said.
Rockport sells men’s, women’s and kid’s dress and casual footwear.
I didn't know Adidas owned Rockport, but I've been a big fan (and customer) of their shoes for many years, particularly their Dressport line, comfortable men's dress shoes.
What does this mean for the average business? NOW is the time to go mobile. More and more users are accessing websites with their smartphones or tablets. Contact iNvision Studios to find out how simple it is to set up a mobile site for your business.
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+Sherm Stevens
- Creative Marketing Genius & founder of iNvision Studios Web Marketing, Sherm Stevens has spent the past 20 years helping SMBs, non-profits and other clients with creative marketing solutions. iNvision Studios offers a mix of technical, creative and marketing services, giving small businesses the opportunity to increase their inbound customer traffic with an SEO-optimized web site, social network marketing, local search marketing, mobile-optimized websites, PPC advertising, and mobile marketing.
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