iNvision Studios: Web+ Marketing

26 Tips for Writing Great Blog Posts

Posted by Sherm Stevens

Great article today at Social Media Examiner with tips on writing great blog posts.

#1: Anatomically Correct

A blog post contains several areas that require our attention and care. Pamela Seiple refers to six parts of the anatomy of a lead-generating blog post:

  • Eye-catching title
  • In-text links to landing pages
  • Sidebar/banner calls to action
  • Social sharing buttons
  • Call to action at the bottom
  • Relevancy—making sure the post is relevant from top to bottom

#2: Blogging Platform

By knowing the ins and outs of your blogging platform, you’ll ensure that your posts look as good as they can. Take the time to master the visual editor (or raw HTML, if you prefer) so that you know how to format a post, insert an image and embed a video or podcast. (I highly recommend WordPress to all of my clients - Sherm)

#3: Categories

Whether your new blog post is a stand-alone article or part of a series you’re writing, it should fit into your blog categories as well as your overall corporate content strategy. Meaning that you want to stay on topic and have your posts fit into the categories you’ve established.

#4: Description

Most search engines will use a maximum of 160 characters for your post description on their results pages. If you don’t create a meta-description (defined as a “…concise summary of your page’s content”), a search engine will often take the first 160 characters it finds on your page instead. (WordPress has some great SEO plug-ins that help with this - Sherm)

#5: Editorial Calendar

Bloggers find editorial calendars helpful for scheduling and organizing topics for posts. Some people use their calendars to track more elaborate details. Download a sample editorial calendar here, courtesy of Andy Wibbels.

#6: Fine-Tune and Revise

Like other forms of writing, a blog post is rarely completed in one draft. Many writers find it helpful to take a post through several revisions and fine-tune the post as you go along. Check grammar, spelling and punctuation, and make certain that all of your links are working.

#7: Guidelines for Writing for Search Engines

By following a few tips and best practices, you can increase the chance that your blog post will be found by search engines—by Google in particular.

Okay, don't want to steal their entire post. Suffice it to say that there is some extremely good info on this post. I highly recommend you check it out.

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Uh-Oh: iPhone 4s sold out, delayed from all carriers

Posted by Sherm Stevens

With Steve Jobs gone barely a week, is Apple returning to their pre-Jobs form?

iPhone 4s in short supply at all carriers.

iPhone 4s in short supply at all carriers.

Apple announced this morning that pre-orders of the iPhone 4S topped 1 million in just one day. This blows the previous sales record of 600K for the iPhone 4 out of the water.
"We are blown away with the incredible customer response to iPhone 4S,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “The first day pre-orders for iPhone 4S have been the most for any new product that Apple has ever launched and we are thrilled that customers love iPhone 4S as much as we do.”

And here’s the consequence of that excitement – iPhone 4S stock is running low.

  • On, all 3 models (16 GB, 32 GB and 64 GB) say that they will ship in 1-2 weeks.
  • Over at Sprint, the 16 GB iPhone 4S is listed as sold out.  The other two are still available for pre-order.
  • On Verizon, you can expect all three models (black or white) to deliver on October 21st (one week after the phone officially hits stores).
  • Finally, with AT&T, every version of the iPhone 4S currently ships in 3-4 weeks.
Read the rest at WebPro News.
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98% of US Adults 18-24 use social media

Posted by Sherm Stevens

Wow. Talk about saturation. From The Next Web Social Media blog:

98% is one eye-opening statistic for any reader, but that’s how many adults aged eighteen to twenty-four in the United States are reportedly using social media in a typical month. The study, conducted by consumer insight service Experian Simmons, estimates that roughly 129 million people — that’s 41.37% of the total US population of 311.8 million — are using social media to stay in touch with both friends and family.

Other interesting stats in the article:
Age 55-64: 82% access social media in a typical month
Age 65+: 65% access social media

Pretty fascinating. This SCREAMs you better use social media for marketing your business.

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“Dreamweaver” by Gary Wright – Tribute to web designers?

Posted by Sherm Stevens

who knew?

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Quiet Signs of Love – PSA meets great advertising + filmmaking

Posted by Sherm Stevens

This is a sweet little video commercial from Australia -- sort of a 15-min PSA. Well done, my friends.

Quiet Signs of Love from ikonfilm on Vimeo.

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How to Create a Million Dollar Idea This Weekend

Posted by Sherm Stevens

I'm a big fan of Tim Ferriss, author of the 4-Hour Workweek, a treatise on how he went from 60-hour work weeks slogging away in a corporate cubicle to outsourcing everything and living large.

A guest post on his blog today by Noah Kagan, some sort of new millenium whiz-kid.

Mr. Kagan has quite the start-up resume.

He was employee #30 at Facebook, #4 at Mint, had previously worked for Intel (where he frequently took naps under his desk), and had turned down a six-figure offer from Yahoo. Since we first met, Noah’s helped create Gambit, an online gaming payment platform and a multi-million dollar business; and AppSumo, loved by entrepreneurs and moms everywhere. He also helped pour fire on both the 4-Hour Workweek and 4-Hour Body launches.

The purpose of this post is simple: to teach you how to get a $1,000,000 business idea off the ground in one weekend, full of specific tools and tricks that Noah has used himself.

Kagan describes a four-step process (that he used to launch various ventures):

  • Step 1: Find your (profitable) idea. Search Google trends, eBay, Amazon for popular hot items and consider creating an accessory for it. Best example: iPad covers.
  • Step 2: Find $1,000,000 worth of customers, using Google Trends, Google Insights, or Facebook Ads. Spend a little for research.
  • Step 3: Assess your customer’s value. Find out how much those potential customers spend on the original item (i.e. iPad $500+) to determine if they'll spend another $50 on your product.
  • Step 4: Validate your idea by drawing traffic to a basic sales page and see if they'll pony up the money for the item.

I especially like the way he describes what usually happens next: you watch a funny video on YouTube, open an email, or get distracted in some other fashion, and it all goes away. How many times has this happened to you? Especially in this ADD age with countless digital distractions?

Kagan believes in this process so much that he's having a contest: whoever generates the most profit from their new idea in the next two weeks can win thousands of dollars in fabulous prizes and fly to Texas to share a burrito or taco or something.

I think I'll give it a go, just after I check my email…

Read the entire article here.

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ODG – a musical treat for design geeks

Posted by Sherm Stevens

Duuude, you really gotta be a design geek who spends long hours sitting at your Mac to get this. Sometimes, we need something just for fun and to justify why we're here.

Original Design Gangsta

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New version of the new logo

Posted by Sherm Stevens

We recently updated our logo to bring it into the 21st century. Inspired by the clean simplicity of everything surrounding the Nintendo Wii, and by Helvetica, possibly the greatest documentary about Type Design of our time, I present the new iNvision Studios logo in several iterations.



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WordPress is Alive!

Posted by Sherm Stevens

This is my first post. Read it. Like it. Know it. Link to it.

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Hello world!

Posted by Sherm Stevens

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

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