After nearly 20 years, we're finding out the most important way for small and medium businesses to market on the World Wide Web is local marketing.
According to local marketing and advertising experts The Kelsey Group, "nearly all consumers (97 percent) now use online media when researching products or services in their local area."
A study performed by Comscore Networks in 2008 found found that 82 percent of people using local search followed up their search with offline action. 61 percent of those using local search sites eventually made purchases.
80% of customers come from people who live or work within five miles of the business' location.
What that means is that even the smallest business needs a website, must claim their free business listing on local search sites, should be offering online coupons, and more.
iNvision Studios can help you generate leads for your business through local search. We work to secure multiple listings on page one of Google and other major search engines for your brick-and-mortar business, using keywords and search terms that your prospects/customers use on a daily basis to find your goods and services.