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Mobile
Worldwide, there are more than five billion cell phone users vs. only 1.8 billion Internet users (almost 3x in market size.). Some interesting facts about mobile:
- Of these users, 51 Million use smart phones.
- Text open rates are 95% (compared with 17% email open rates)
- 73% of new mobile phone buyers report that text messaging is the most important feature on their phone
- The typical mobile phone user now sends more text messages than mobile phone calls
- Gen Y and Z consider email passé
- Some universities have stopped distributing email accounts in favor or texting
Mobile is particularly effective when tied in closely with Local Search Marketing on sites like Google Places. And, the cost of mobile advertising is dramatically lower than traditional advertising and pay per click advertising.
iNvision Studios can help your business leverage mobile technology & local search marketing to target new customers for your business, using tools like SMS Messaging (texting), QR Codes, and social networking.