Blogging to Market Your Business

A blog is a tremendous way to market your business, interact with your customers, attract new customers, and much more.

What is a Blog?

A weblog (blog) is a sort of online journal you share with the masses. From Wikipedia:

"A blog… is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog."

Why Should My Business Have a Blog?

The dynamic nature and friendly style of blogs became popular with businesses in the early 2000's. Blogs give a business the opportunity to speak directly to their market. More importantly, blogs give the market the opportunity to talk back and to share the conversation with like minded friends.

In other words, blogs are an incredible opportunity to connect with your customers or potential customers.

Oh, and there's another incredible benefit to blogs: search engines index blog content, and any links back to your website on the blog are indexed as inbound links, another feather in your SEO cap. Blogs help generate traffic and leads on your website.

How Can I Set Up a Blog?

iNvision Studios can help you start blogging, and even provide blog content and management. We prefer the WordPress CMS/blogging platform, but there are other possibilities.

As long as you're here. visit our blog for tips on blogging, social media, and other online marketing opportunities.